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- 🌱 A simple way to decide what matters (MoSCoW)
🌱 A simple way to decide what matters (MoSCoW)
My favorite framework for clarity + a bigger lesson
Here’s your 3 insights in 3 minutes.
📍The “MoSCoW” Method
At the start of the year, I used one of my favorite frameworks called MoSCoW.
I recommend it for any project where you need to cut through noise and decide what matters.
Must Have: non-negotiables
Should Have - important but not critical
Could Have - nice to haves
Won’t Have - dealbreakers
I learned it at AppSumo.
It helped me get clear on what my business I wanted to create.
What I’d say yes to.
And more importantly… what I wouldn’t.
Here’s my MSCW I wrote out January 1st this year.
(Spoiler: it worked)

Here’s the MoSCoW Method: Planning Template for you to copy and use for your next projects.
🦅 The Bird vs Branch
Looking back, the framework helped show me what I wanted to create.
But it didn’t drive the results.
A bird doesn’t land on a branch because it trusts the branch won’t break.
It lands because it trusts that if the branch breaks, the bird can just fly away.
This is the difference between: planning with fear vs acting with trust.
You can have the perfect plan…
But if you don’t trust yourself to move, adjust, and recover --
you’ll stay stuck holding onto the same branch (job, relationship, etc) out of fear.
And yea let me be real, some branches will break.
But after a few reps, you realize:
You’re not stuck. You can fly!
Planning shows you what you want.
Trust is what gets you there.
🌱 Being a Gardner
I used to try to plan and optimize to make things happen.
Push harder and optimize outcomes.
It worked…until it didn’t.
Then I came across this:
“The gardener does not make a plant grow. The job of a gardener is to create optimal conditions.”
That (in addition to tons of emotional intelligence work) shifted how I think.
Now I focus less on forcing results, and more on creating the conditions:
What i pay attention to
Who i spend time with
What i say yes and no to
What i consistently show up for
Coincidently (or not), these conditions lead to way better results.
If you allow it.
Because at the end of the day.
You don’t control the outcomes.
You create the conditions.
Salud,
Mitchell