🌱 How to build your leverage (trends & AI cheat sheet)

Here’s your 3 insights in 3 minutes.

🔤 AI Acronyms 

Notice all the new AI acronyms lately?

Here’s your cheat sheet 👇

𝗦𝗘𝗢: Search Engine Optimization
𝗚𝗘𝗢: Generative Engine Optimization
𝗔𝗘𝗢: Answer Engine Optimization
𝗟𝗟𝗠𝗢: Large Language Model Optimization
𝗟𝗠𝗙𝗔𝗢: Laughing My F*ing A Off
𝗔𝗜𝗢: Artificial Intelligence Optimization

Despite all the new labels, they’re all optimizing for the SAME thing…

High-quality content that genuinely helps people. 

Well, except for the extra one I added. (The most important one). 

Don’t forget to laugh and have fun along the way. :)

📈 Search Trends

Search trends are exploding for these terms.  

Especially “ai optimization.”

Check out this article for more on these charts and trends. 

Fun fact: 700K sessions at AppSumo the last 3 months came from organic + ai sources. Mostly from google, YT, and bing… but AI referrals are growing with 12k sessions from chatgpt alone.

⚡Internet Leverage

For most of history, there were only two types of leverage:
Capital (money made more money) and Labor (people multiplied time).

Then the internet unlocked two more:
Code (software + AI) and Content (media + distribution).

So now there are four:

1. Capital → money multiplies money

2. Labor → people multiply time

3. Code → software/automation scales effort

4. Content → media/SOPs scale knowledge

Want to find your highest-leverage one?

Run small experiments and look for outliers. 

Last year, I ran a content experiment that exploded our channels (and changed my job). 

I recorded this youtube video, and within a month, it had 250,000 views. 🚀

Typical videos got 2,000 views. That’s a 125x outlier.

Today it’s at nearly 500K views and brought in 7K new subscribers.

So I made 40 more like it… and now the videos have generated over 4M views across platforms and thousands of new customers.

Don’t chase effort. Instead find leverage. 

Run experiments. Double down on the outliers.

Salud,
Mitchell

Ps. S.H.R.I.M.P