🌱 The 4 c’s of confidence

Learn: 4 C’s of Confidence, Self-Respect, Crazy Salmon Sushi Origin 

Read: 3 min

Hola from Playa del Carmen,

Thinking a lot about COMMITMENT this week. (not that type of commitment, sorry mom)

I’m talking about times in my life when I've made commitments (running a marathon, moving, starting a newsletter, etc) it rarely disappoints.

And with goal-setting season right around the corner (aka the holidays), it’s the perfect time to plan our next commitments.

Here are 3 short nuggets to help guide your commitments.

✅ The 4 C’s of Confidence

Everyone WANTS to be confident. 

But no one can just “be confident.” 

Let’s see how it actually works using “the 4 C’s Formula.”

Commitment → Courage → Capability → Confidence 

Everything starts with a commitment. This leads to courage (doing the new thing), which then leads to our newfound capability. Which THEN gives us confidence.

Most people confuse the order of operations (“I’ll start when I’m confident or when I’m capable…”).

Let’s take writing this newsletter as a personal example. 

Last December, I made the COMMITMENT to publish this newsletter every week for Q1 of 2022.

At that point, a full year commitment sounded too scary. So I chose a quarter. I had the COURAGE to do it for a quarter. 

With the wheels in motion, I then had a lot to figure out. But I learned ways to make it short, keep it actionable, make it fun, templatize it, etc. Hard at first, but each week my CAPABILITY increased slightly. 

Many thanks to all you amazing people for reading and sharing your awesome replies… I now have the CONFIDENCE to keep writing. 

Key learning was that confidence is NOT the absence of fear and waiting until we’re ready... 

It’s how we act in spite of fear and then making small progress. 

Check out this video or free ebook on the 4 C’s Formula.

💙 Self-Respect

Respek. (Ali G voice)

🍣 Salmon Sushi Origin 

Before the ’90s, the Japanese never ate raw salmon in sushi. 

But when a few Norwegian entrepreneurs learned to farm raise salmon for cheap (and without parasites)… they needed somewhere to sell their salmon surplus.

So they got CREATIVE. 

Where do people eat raw fish? Japan. 

These Norwegian go-getters spent a DECADE marketing their salmon to Japanese restaurant owners. 

Buttttt still no r̶i̶c̶e̶ dice.

Which is when they decided to think like a salmon…. And go UPSTREAM. 

They cut a deal with a frozen food distributor to sell 5,000 tons of salmon for cheap — as long as they sold it as sushi into Japanese grocery stores. 

And it worked! 

Soon after, salmon sushi started showing up all over Japan. Then the rest of the world. 

(Check out the story here.)

Takeaway? 

“Project Japan” took the Norwegians 10 years to change the minds of Japanese consumers. 

But today, if something isn’t working we give up after 10 days. 

Keep going. 

Mucho Amor, 

Mitchell aka 

Ps. What’s one COMMITMENT you want to keep? Hit reply and let me know.