"Reverse Waiting" and top 3 sources of underpriced attention

Learn: “Reverse Waiting”, Future of Google Search, Gary Vee’s Top 3

Reading Time: 3 minutes 39 seconds

Hola from Colombia, 

Imagine you’re on a tropical beach surrounded by palm trees, coconuts, and ocean breeze. 

A nice waitress named Sofia brings out your mango-infused smoothie as you’re reading on a hammock. 

This newsletter is that smoothie, but for your brain. 

💡 “Reverse Waiting”

Overwhelmed by options and not sure where to put your energy (and focus)? 

The majority of life we play waiting games. 

Once I have/do/get this… THEN I’ll be happy. 

Here’s a quick article I wrote on how to stop waiting and start doing TODAY. 

Check out the post here: Reverse Waiting. 

📱 The Future of Google Search 

Short-form video and story formats are taking over the internet (DJ Khaled voice).

Here’s a sneak peek at how they will take over Google Search results. 

📽️ Underpriced Attention 

This 23-minute GaryVee Keynote Speech on content trends is PACKED with nuggets. 

Here’s the 23-second version. 

Follow the underpriced attention. Not the mature attention. 

For example, Instagram was his #1 priority. Now things have shifted and it’s #5. 

Here are the top 3 arbitrages right now (in order, per Gary):

1. Facebook fan pages are back (very surprised to hear this mentioned at all. Let alone as #1)

2. YouTube Shorts is TikTok but since it’s YouTube… it’s also searchable. (plus, on the 2nd biggest search engine in the world)

3. TikTok (again short-form video is king right now)

Which arbitrage will you take advantage of?

Hit reply and send me a link to your content. 

Much Love,

Mitchell