šŸŒ± New favorite web tool

Learn: Astronaut Lessons, Chrome Extension, Amazon Prime
Read: 3 min

Hola from Buenos Aires, 

3 goodies, 3 minutes. Letā€™s go. 

šŸ§‘ā€šŸš€ All The Buzz 

Buzz Lightyear Aldrin was the second person to walk the moon. 

A few days ago, on his 93rd birthday, he married his 63-year-old now-wife. (so the same man who once was on the moon, is now OVER the moon. Go Buzz!

But thereā€™s a deeper lesson tucked in this ā€œheroā€™sā€ journey.

After returning to earth in 1969, Buzz went on a 9-year alcohol bender, dissolved his marriage of 21 years, and ended his military career on bad terms. Yikes. 

How did this happen? 

His perspective switched from approaching (forward-looking) to avoiding (stuck in the past). 

Buzz said this himself, ā€œThe transition from ā€˜astronaut preparing to accomplish the next big thingā€™ to ā€˜astronaut telling about the last big thingā€™ did not come easily to me.ā€ 

In other words, he had nothing more to look forward to. He peaked at 39 years old.

Psychologist Benjamin Hardy argues we should never be the ā€œformer" anything. This is a status trap (job title, income level, relationship, etc) where our motivation slips from approach-oriented to avoid-oriented, and we plateau. 

ā€œRather than approaching a new and expansive future self, your primary concern becomes to maintain or protect your current status or identity by avoiding failure. Youā€™ll stop being courageous. Youā€™ll plateau, and the energy and zest that was your growing personality fizzles out into something far less inspiring.ā€

Consider for yourself, are you approaching or avoiding?

šŸ§° Glasp 

Glasp is a social highlighter app and free chrome extension. And much more. 

Not only can you highlight and save articles, but you can also grab YouTube video transcripts (time-stamped too).

Even better, you can just copy the video transcript (one click) and paste it into chatGPT for a quick summary. 

You can see all my highlights here: glasp.co/#/Mitchell 

Check out the Chrome extension here. They also have great customer service (aka founder replies to all support tickets). 

šŸ“¦ Amazon Prime Origin 

Back in the day, Amazon had a secret project they called Futurama which eventually became Amazon Prime. 

But the interesting part is how it started in the early 2000ā€™s. 

An engineer brought up how it was ā€œannoyingly complex, both on the backend and to shoppersā€ to set up their $25 minimum for free shipping back then. 

So he proposed this to the group, ā€œWouldnā€™t it be great if customers just gave us a chunk of change at the beginning of the year and we calculated zero for their shipping charges the rest of that year?ā€

Bezos liked it. 

But it took a LONG time for Prime to become what is today. It wasnā€™t until they added Video that it really started to explode. 

Funny I just assumed Prime always worked and people always loved it. Turns out, that wasn't the case. It was actually a BIG gamble.

I found this article jam-packed with interesting nuggets about the origin of Amazon Prime.

Or you can check out my glasp highlights here.

Mucho amor, 

Mitchell 

Ps. New hat