This newsletter is about making connections with ideas and people. 

Synthesized into 3-minute insights. Vamos.

🛋️ Finding the PERFECT Therapist

I used to get held back wanting to find the “perfect” therapist.

I wished there was some sort of speed dating for therapists to make sure I did my due diligence to find the best one.

Then it hit me. 

This approach was designed to fail. 

So instead of thinking “HOW can I find the best therapist?…”

I instead thought “What can I do right NOW to get momentum?” (A shift to prioritize now, not how.)

Rather than let it linger, I gave myself the month of April. 

With a clear constraint, I researched therapists in Austin. I read five or so reviews, set up a 20-minute intro call with one, and then BOOM—I found my guy (shout out, Josh!).

Here’s the realization that forced me to take action: 

As much as I wanted to research more therapists, the best way to learn is by diving in. Picking a therapist and actually going into therapy is the best way to collect more data. I can always switch it later.

I could debate what I THOUGHT I wanted (in-person vs. remote, female vs. male, etc.), but would learn 10x more just by picking one and getting started.

🤔 Biggest Therapy Lesson 

The #1 thing I’ve learned in therapy…is my urge to MAXIMIZE.

Not surprisingly, it was the exact thing that held me back from finding a therapist in the first place.

This shows up in many ways: 

• My language “the ultimate scenario” or “the perfect therapist”

• My tendency to research (restaurant reviews, product reviews, books/podcasts, writing and editing)

• “Shoulding” myself (I should be… working/writing/learning etc.)

I since have learned a better approach…From maximizing to minimizing. 

Minimizing is all about taking tiny units of action for momentum. Then reassessing based on new information.

There’s never going to be perfect information. But we can always minimize the action to get started.

In the same way that it’s easier to upsell an existing customer than to acquire a brand-new one, this “land and expand” strategy applies to our own actions too.

🧲 Making Connections

I LOVE connecting with interesting people.

So to pay this forward, I often connect interesting people to each other. 🤝

Normally I intro via text or voice note, but today we’re doing it right here. (We’ll do it LIVE!)

Jeremy <> Grant 

Grant Hushek was employee #1 at Hampton (private founders network) and recently left to launch his own no-code consulting agency automating manual work for businesses. (My podcast convo w/ him comes out soon.) It clicked for me when Grant described the automation consulting space as the gap between management consulting and strategy consulting… what he calls “process consulting” (and a huge opportunity right now). He loves no-code automation and is crushing it.

Jeremy Redman is my new friend after filming with him for 3 hours this week in LA. He’s a CHARACTER, to say the least 🤣. You can’t talk to him without being inspired by his grit (grew up in a trailer park) and also having a good laugh. He founded TaskMagic (one of the best-selling products on AppSumo ever….They did like $1.5M in 100 days). Jeremy found clever ways to reduce CAC (customer acquisition cost) via small acquisitions (he recently bought No Code Exits newsletter and a small SaaS company he’s announcing soon.)

Few quick ideas for you both:  

• Affiliate. Grant could maybe use TaskMagic automations in his biz and share through his LinkedIn content (linking to TaskMagic)

• Features. No Code Exits could feature some of Grant’s clients or Grant’s story

• Nothing. Or none of the above and just connect!

This is my version of CAC (connections as content). Enjoy!

Salud,
Mitchell 

Ps. What do you think about the public “Making Connections” section? Reply with a 👍 or 👎