🌱 They don't teach this in school (how are you weird?)

Education. 3 writing tips. Your weirdness.

Here’s 3 insights to make connections to a life and career you love.

🧠 Education

ā€œEducation is what survives when what has been learned has been forgotten.ā€

- B. F. Skinner

In other words, are you ACTUALLY using any of this stuff you’ve ā€œlearned?ā€

Best way I’ve found is to immediately apply it. 

But since most things can’t be immediately applied, the second best way is through writing…

āœļø Writing (3 Pro Tips)

This podcast was good.

This episode on copywriting is so great I’ve listened to it 3 times!

If you want to learn copywriting in about an hour it’s the best resource I’ve seen. It’s Harry Dry (copywriting 🐐) interviewed by David Perell (another copy legend).

But I know you’re busy, so I already distilled it down to the very best parts for you! (Bc I’m weird and this stuff is fun for me.)

Here are 3 questions to ask yourself to instantly improve your copywriting: 

1) Is it visual? 
2) Is it falsifiable? 
3) Can nobody else write this?

Let’s make this VISUAL by highlighting my 2 favorite examples.

New Balance Ad:

You can picture supermodels and dads wearing these (and it’s unique to New Balance)

And this old school Volvo magazine ad:

So good

For a more recent (and relevant) example, notice my opener above? I didn’t just say ā€œthis was good.ā€ I went through the 3 questions to make it visual/falsifiable/unique for ya. (We’re all about immediate application here babay!)

Finally, ā€œis it falsifiableā€ sounds tricker than it is. I think of this as verifiable or provable.

Right now I’m reading zen master/coach Phil Jackson’s book and found this beautiful sentence that is both visual and falsifiable:

ā€œI was 6'6" in high school—and would grow to 6'8" in college— with square shoulders and arms so long I could sit in the back seat of a car and open both front doors at the same time.ā€

Phil Jackson, Sacred Hoops

He doesn’t just say ā€œI had really long arms.ā€ Instead he provides a visual example that delivers instant proof. (now those some long wings Phil!)

šŸŽ­ Uniqueness

Everyone’s personality is unique, yet many hide their true selves to seem more ā€œnormal.ā€

Interestingly enough, the word "personality" comes from the Latin word persona, literally meaning "mask."

But here’s a truth worth remembering:

"The only normal people are the ones you don't know very well."

-Alfred Adler

Rather than hide behind a mask, what if we embraced it? 

For example, I like this conversation starter to mix things up, "in what ways are you weird?"

Stay weird friends.

Salud,
Mitchell