šŸŒ± This changed my mind about perfectionism

Partnership strategy. 90 hours of imperfection. The 70% Rule.

Hey friends. 

Hereā€™s your freshly compressed 3 insights in 3 minutes

šŸ¤ Partnership Strategy

A few years ago, I ran AppSumo's influencer marketing team and learned the "win-win-win" strategy. 

We partnered with hundreds of influencers, tracked everything in Sheets + Airtable automations, and generated over $500K in revenue...

But here's the kicker:

Some promos CRUSHED, while others completely flopped. Why? 

It all came down to whether the influencer *actually* used and loved the product. 

Stupid simple. 

Stephen Covey would call it a "Win/Win," but really, it's three wins: 

1. Audience wins value 
2. Influencer wins trust 
3. Brand wins customers 

But without the first win, everything is wasted. Time, money, and most importantly, trust.

Simple fix: "Here's how I use it, why I love it, and ideas for you."

Everything starts with adding value for the audience. 

Win-win-win šŸ¤

šŸ¤” 90 Hours of Imperfection

The 1988 album Straight Outta Compton ignited a revolution ā€” yet it was made in under 6 weeks. 

But the craziest part is, Dre hated it:

ā€œTo this day, I canā€™t stand that album. I threw that thing together in six weeks so we could have something to sell out of the trunk.ā€

Dr. Dre

Working less than 3 hrs a day, they finished it in under 90 hours. 

For context, that's less time than binging all the episodes of The Office (99 hours).

Dre (a perfectionist) chose progress over polish and changed the genre forever.  

But if you look deeper, there's more. 

What Dre really did was remove his ego to complete a "good enough" album. Something few are willing to do.

This quote by Julia Cameron reveals why:

ā€œThe perfectionist is never satisfied. The perfectionist never says, ā€˜This is pretty good. I think Iā€™ll just keep going.ā€™ To the perfectionist, there is always room for improvement. The perfectionist calls this humility. In reality, it is egotism. It is pride that makes us want to write a perfect script, paint a perfect painting, perform a perfect audition monologue. Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enoughā€”that we should try again. No. We should not.ā€ 

ā€” Julia Cameron 

Takeaway: 

Perfection is the enemy of progress. Paradoxically, the road to perfection always starts with imperfection. 

90 hours of imperfection can change your life.

āœ… Bezosā€™ ā€œ70% Ruleā€ 

Jeff Bezos believes optimal decisions occur when one has 70% of the necessary information. 

Anything less than 70% likely leads to a bad decision and more than 70% waste time. 

"Most decisions should probably be made with somewhere around 70 percent of the information you wish you hadā€¦if you wait for 90 percent, in most cases, youā€™re probably being slow."

ā€“ Jeff Bezos 

This works because 70% forces action.

You can always fill in the 30% after, but if you wait for 100%, youā€™ll never start. 

Salud,
Mitchell