🌱 How to unlock your "purpose freedom"

Greetings from Austin,

Here are my three favorite insights of the week to help you make connections with yourself and the world around you.

All in three minutes or less.

🌱 Purpose Freedom

I'm always sad to hear otherwise "successful" founders file for divorce. 

Bezos "won" the game of business, but not the bigger game at home. 

This is not winning. 

Financial freedom, therefore, isn't the end state. There's another level to the game. 

The real winners unlock purpose freedom. A path toward self-actualization. 

One can become "post-economic," but never "post-purpose." 

This means finding the infinite game we never want to stop playing.  

Financial freedom = destination to pass
Purpose freedom = direction to never stop

The goal is therefore to find purpose freedom.

Check out my post highlighting examples of both people and questions to unlock your purpose freedom.

✍️ Solo Writers

Charlie Light grew one of the largest parody business accounts on Twitter/X.

He started (@cokedupoptions) and turned it into a $40K/month content agency. Then he sold it.  

I interviewed him on the podcast to learn how he did it. 

My biggest takeaway was his bias toward action and ability to “tinker” on projects.

Specficially the one he was tinkering with at that time (the interview was last November). 

He had just started a new account @huntercoldcalls, but didn’t know if it would work or not. But he kept at it.

Just a few months later, that account is getting 9 million+ monthly impressions.

Wild.

I love Charlie’s story because he’s created a new path. Specifically leveraging these three pillars:

Unfair Advantages: he lives on Twitter and sees trends before they get popular. He can also use the other parody accounts to drive more engagement. 

Economic Engines: this creates attention for his ghostwriting clients, potentially another sale, and his new community of Solo Writers

Flywheel: Growing each new account drives growth to his other accounts (including his personal account) which also drives his personal reputation for ghostwriting clients and community of writers

Check out the podcast episode here. 

Consider for yourself, what are your three pillars?

🕤 The Silver Rule

Everyone knows the golden rule.

But the silver rule, an inversion of the golden rule, is more actionable.

Golden Rule: treat others the way you want to be treated

Silver Rule: don’t treat others the way you don’t want to be treated

Inversion helps spark specific action.

For example, the cliche advice to “do what you love” sounds great, but is hard to implement.

Instead, I like how Casey Neistat defines success: 

If you could wave a magic wand what’s one thing you’d remove from your calendar this week?

If you can’t remove it, can you reduce it? (Hit reply and let me know!)

Salud, 
Mitchell